Creating a recognizing brand for a business is often the most challenging task for designers. But this does not in any way signify that a designer has to get scared of the same. There are millions of ways to develop a classy brand for a business to make clients approach you and remember you the moment they think of purchasing the products and services you deal in.
With so many interior designing firms in Pune, choosing the right one could become a herculean task.
Listed below are the 7 secret helpful tips which an interior designer firm can consider to create a classy brand for its business:
Identify the Purpose of Your business:
First and foremost, recognize the purpose for which you are starting the business and try to answer the same in ten words or less. This will give you a fair idea as by now you would have sensed the core reasons which that prompted you in taking the decision to start this business. This is not at all a tedious or lengthy process but involves few simple steps. Once done, the result derived would be more beneficial and greater than the efforts taken by you.
Assert your identity:
After jotting down the purpose for starting the business, the next step is to assert your identity. This you would be done by focussing on one or two terms that identify your business goal. It could either be the name of your business or a tag line involving words that you would be using to show your business but words that would not be a part of your business name. Say for instance a company dealing with tax would be called a “The Tax Company” and tag line would be something like this “Total Service Accounting” The Company’s name, as well as the tag line, identifies the business that the company does both online as well as in the local community. These same tactics could be adapted for an interior designer firm.
Keep dreaming about your vision:
Envisage the business you wish to start by dreaming about it. Start visualizing the business which you are planning to start in the near future. This you can do by visualizing about the office which you would be working in. Start seeing the clients, design team and other staff in your mind’s eye. Keep emphasizing that you are going to become successful in your business. This is sure to help you in creating an ideal brand.
Giving life to Brand:
Try to breathe life into the brand by creating an effect of motion. This will help you to merge the same into your brand logo. The best example that could be provided in this case is that of a tweeting bird as in the case of twitter.
Try to make it memorable:
To make your logo memorable, it should be seen in a flash of second and identified soon after it disappears. Graphics created should speak fast and loud. Then only it would make the right impact. Logos made with contrast color scheme and designs are highly visible and stay flashing in the mind of consumers for a long period. But care in exercising to keep the logo simple and attractive to get recognized.
Get them back:
On taking into account all the above-mentioned hints to create a brand, your brand starts getting easily recognized. This would bring consumers back to you as they would want to know what more you have to offer. Now is the time to ask your loyal consumers what they know about your company, whether they remember the logo. In case they reply in the affirmative, ask them what do they remember about the logo?
Create simple logos:
Simple Logos created using the right color scheme, motion; design and purpose get easily noticed. This would help your business to stay ahead of competitors by creating an impact. Make your logo work for you and sit back watching the range or scope at which your designer firm grows.